Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.

When I first noticed this I was a bit concerned, thinking that the rule applied to the destination URL you enter within your Adwords account, which isn’t necessarily the landing page that users land on. As I read more I was much relieved to find out that it actually only applies to just the landing page that users end up on. So the new rule basically means that whatever users see displayed below your ad, should be the same as where they actually end up. This rule makes a lot of sense and I do agree with Google’s reasons for implementing it, “efforts to present relevant results“, it will however affect a lot of people. John Jonas has written a great post about how to deal with these new rules.

What has caused Google’s stock to more than triple in less than a year? It is a great company! Their simple and user friendly design philosophy makes their products more appealing than most of the competition. They seem to care first about functionality and user experience and second about making money, which they still make a lot of. They are doing a great job at fulfilling their mission to ?organize the world’s information and make it universally accessible and useful?

I now use many of Google?s products in addition to their search engine, such as Blogger, AdWords, Gmail, Web Alerts, Froogle, Google Maps, Google News, Google Desktop Search, and the Google Toolbar. I also check out the Google Labs every once in a while to see what their up to. I love their experimental attitude of having a lot things going on that sometimes even they don?t know will be useful at first, let alone profitable, but they do it all anyway. Google is such a great company!