I started noticing the following message within my Adwords account several days ago:
Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.
When I first noticed this I was a bit concerned, thinking that the rule applied to the destination URL you enter within your Adwords account, which isn’t necessarily the landing page that users land on. As I read more I was much relieved to find out that it actually only applies to just the landing page that users end up on. So the new rule basically means that whatever users see displayed below your ad, should be the same as where they actually end up. This rule makes a lot of sense and I do agree with Google’s reasons for implementing it, “efforts to present relevant results“, it will however affect a lot of people. John Jonas has written a great post about how to deal with these new rules.
