The Whopper Freakout: Burger King’s Latest Marketing Campaign
I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof. Their TV commercial shows a few clips of people’s reaction to being told that the Whopper has been discontinued (the social proof element of the campaign). Then a website [...]
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Man I love this BK ad!
Thanks for sharing this commercial to us. Burger King is not a big fast food chain here in the Philippines ...