I recently finished reading the book The Tipping Point by Malcolm Gladwell. In the book Gladwell discussed the many factors that cause trends and certain changes in society to occur. The point where a trend or change really begins to take off is what Gladwell refers to as “The Tipping Point.” Some examples that Gladwell used in the book are the rise in poplularity of Hush Puppies in the mid 1990s and the decline in crime rates in New York City in the 1990s.
One part of the book that really interested me was Gladwells discussion of the phenomenon of word of mouth. There are usually only a relatively few amount of people that are truly responsible for spreading word of mouth epidemics. Gladwell classifies these people into three categories: Mavens, who are very knowledgeable people and therefore are listened to by their peers; Connectors, who know a lot of people from many different social circles; And Salesmen, who have a way of converting people to their point of view. If a company really wanted to get their name and product know their time would be well spend focusing a large amount of their time and efforts on finding and marketing to these individuals.
1 comment so far ↓
[...] PPC click campaigns can also complement your SEO efforts. As you find out what keywords, ad copy, and landing pages are converting the best you can adjust your SEO efforts to put a greater priority on the things that are converting the best in your PPC campaigns. 3. Start a blog There are many benefits to blogging. It helps build a community around your business, helps with your SEO efforts (it creates more content and attracts backlinks), it can act as a “maven trap” (discussed in The Tipping Point), it empowers customers to easily spread the word about your products and business, and it can help you network with others in your industry. 4. Pay Bloggers to Review your website and/or products Within the past six months or so many websites have launched which will help you find bloggers to write reviews. The four that I am aware of are ReviewMe, PayPerPost, Blogitive, and LoudLaunch. ReviewMe seems to be the best if you want to reach a large audience because the bloggers there tend to have a larger readership, but you will also pay a lot more per review than the other blogger review sites. PayPerPost could be a good option to increase your backlinks, but don’t expect as much traffic initially as you would from a ReviewMe Review. I have no experience with Blogitive and LoudLauch but I will be writing about them when I do. [...]
Leave a Comment